Popcorn is Back.

With the ecomomy being hit hard with taxes and an uncertain future, popcorn is making a comeback! Popcorn was very popular from the 1890s until the Great Depression. Street vendors used to follow crowds around, pushing steam or gas-powered poppers through fairs, parks and expositions. During the Depression, popcorn at 5 or 10 cents a bag was one of the few luxuries down-and-out families could afford. While other businesses failed, the popcorn business thrived. An Oklahoma banker who went broke when his bank failed bought a popcorn machine and started a business in a small store near a theater. After a couple years, his popcorn business made enough money to buy back three of the farms he’d lost. During World War II, sugar was sent overseas for U.S. troops, which meant there wasn’t much sugar left in the States to make candy. Thanks to this unusual situation, Americans ate three times as much popcorn as usual. Popcorn went into a slump during the early 1950s, when television became popular. Attendance at movie theaters dropped and, with it, popcorn consumption. When the public began eating popcorn at home, the new relationship between television and popcorn led to a resurge in popularity. Microwave popcorn — the very first use of microwave heating in the 1940s — has already accounted for $240 million in annual U.S. popcorn sales in the 1990s. Americans today consume 17 billion quarts of popped popcorn each year. The average American eats about 54 quarts.

Read more...